ALSO Home began in 2008 as my homewares brand — a space where I designed, sourced and sold collections inspired by my love of textiles, craftsmanship and global travel. For 15 years, this website was a destination for beautiful products that blended creativity with thoughtful design.
Today, ALSO Home has evolved into something new. This is no longer just a shop, but a place where I share what I've learned over 25 years in the homewares, textiles and lifestyle industry — and where I now help other founders do what I once did.
As a creative entrepreneur, design leader and brand builder, I've launched and built two lifestyle brands from scratch: ALSO Home in homewares, and Elä Life in wellbeing and skincare. Both meant designing and sourcing every product myself, managing manufacturing, and building them into real, trading businesses — ALSO Home alone reached over 250 independent retailers.
Alongside my own brands, I've spent nearly 25 years designing and sourcing for some of the UK's most loved retailers, including John Lewis, The White Company, Heals, Harrods, Laura Ashley, Anthropologie, Neptune, House of Fraser and Debenhams producing private label homewares collections for these major UK retail brands. I travel the world sourcing and developing products with skilled makers in India, China, Vietnam and Portugal.
That experience — building brands from nothing, the sourcing trips, the factory relationships, the private label work, the buyer meetings — is exactly what I now bring to the founders I work with. If you're building a product brand and need to know how to source it properly, price it right, get it into independent stockists, or approach the buyers at bigger retailers, this is where I can help. I've made the mistakes, found the workarounds, and built the relationships — so you don't have to start from zero.
This space is about opening up that journey. Here you'll find insights into design, sourcing and entrepreneurship, alongside the practical know-how I've built over two decades — the kind of thing I wish someone had told me when I started. Whether you're a founder trying to launch, a brand that's stuck, or simply someone who loves the craft behind good design, I hope you'll find something useful here.
If you'd like hands-on help with your own product, sourcing or wholesale journey, you can [book a call / find out more here] — I'd love to hear what you're building.
Welcome to the new ALSO Home.
Anna x