Our Story


ALSO Home was created in 2008 by Anna Schmidt. Anna had travelled the world for other companies working as a design director, and had been inspired to create stylish homewares that were uniquely made by artisans from the countries she visited.

Starting small, Anna launched alsohome.com in May 2008, alongside a mail order catalogue. The first collection was influenced by Japanese and Vietnamese design and the refined look and style of the products used in these cultures every day.

ALSO Home swiftly grew over the years into a key supplier for many top high street retailers. Some of these accounts are still major customers for ALSO Home today. Despite working with these great names and brands, Anna’s dream was always to design and create her own exclusive, and hand-selected range.

After bumping into an old colleague at a trade fair, Anna caught a fresh new vision and felt that the time was right to launch the brand as a wholesale offering. Taking the brand back to its roots with a new capsule collection, the brand launched at Top Drawer in January 2016. Within 20 months, stockists around the UK and Europe had grown from six independent retailers to 160 - and is still growing today.

With an ever-expanding range of soft washed linen and cotton bed linen, cushions, bedspreads and throws, the range builds on its successful designs season after season. In addition to ALSO Home’s textile heritage, the range now includes furniture, rugs, handmade and handcrafted baskets, handcrafted ceramics, table linen, and pressed bamboo and lacquerware. 

Watch this space for exciting new creative ideas from us.