As we come to the end of 2020, we wanted to share a sneaky peak of our new SS21 collection and offer a sense of hope, renewed vision and what's to come. We felt more than ever this year, we needed to look forward to all that Spring can offer.
Anna always starts with a mood board which pulls together her ideas, vision and focus for a new collection.
We begin working on a new collection many months, sometimes as much as 1 year ahead. We are always ready to launch and birth a new collection.
With everything we have all been enduring this year, it has felt even more important that our Spring collection is uplifting, inspiring and refreshing. It's probably our most delicate and pretty collection yet.
We've ventured into new softer, pastel colours for our 100% Linen and added elements of botanical, outdoor imagery.
We've added pattern in a subtle way using embroidery, ditsy block printed silk and delicate quilting. Our foray into pattern is all about bringing the outside in.
From delicate shell pink, dusty sage green and natural tones and textures, as always this collection is easy to live with, layers into our existing collection and is simple in style.
Launching early next year, we can't wait to share it with you in full.